Pulse — Product Metrics Intelligence

Dashboard load time is your #1 churn signal — 5 users mentioned cancellation

Variant B in A/B test shows +18.4% conversion — statistically significant

Sprint 12 velocity dropped 22% — 3 unplanned P0 bugs added mid-sprint

Mobile DAU grew +31% MoM — iOS feature parity driving adoption

Executive Summary · Q1 2025

Product health is improving — DAU up 12.4% MoM, NPS reached +47 (↑11 pts QoQ), and Variant B A/B test is ready to ship (+18.4% conversion, +$84K MRR impact). Critical risk: dashboard load time is driving cancellation intent in the enterprise segment. Sprint 12 is on track to resolve this. Recommend: ship Variant B immediately, prioritize dashboard fix as Sprint 13 P0, and accelerate mobile investment given +31% MoM DAU growth.

DAU

↑ 12.4% MoM

Daily active users

MAU

↑ 8.7% MoM

Monthly active users

NPS Score

↑ 11 pts QoQ

Net Promoter Score

D30 Retention

↓ 2.1% MoM

30-day retention rate

Stickiness

↑ 3.2% MoM

DAU / MAU ratio

DAU / MAU Trend

90 days

NPS Breakdown

Q1 2025

+47

Detractors 32% · Passives 21% · Promoters 47%

32%

Detractors

21%

Passives

47%

Promoters

Retention Cohort

by signup week

Cohort	Size	W1	W2	W4	W8	W12

Feature Adoption Funnel

Onboarding flow

Active A/B Test — Checkout Flow

Winner detected

Variant A · Control

3.2%

Conversion rate

n = 12,400 users

Variant B · Treatment ✓

3.79%

Conversion rate

+18.4% lift · p < 0.01

Recommendation: Ship Variant B. 99% statistical confidence, 18.4% conversion lift on 12,400 users. Estimated revenue impact: +$84K MRR at current traffic.

Customer Segments

by plan type

Enterprise

34%

Highest LTV · Mobile crashes blocking $2.1M ARR at risk

SMB

48%

Largest segment · Dashboard performance top complaint

Mobile

18%

Fastest growing · +31% MoM since iOS feature parity

RICE Prioritization — Q2 Backlog

6 features · data-driven

#	Feature	Reach	Impact	Confidence	Effort	RICE Score	Recommendation

Sprint 12 Health

Day 8 of 14

Goal: Platform Stability

Velocity: 34 pts

Done: 21 pts

Remaining: 13 pts

PM Insights Engine

7 signals detected